New I can't believe it's not butter recipe has no artificial preservatives
Unilever reboots buttery spreads: ‘We know that the perception of artificiality is our biggest barrier’
Unilever is seeking to seize back the initiative in the US spreads aisle with the roll-out of new ‘cool blending technology’ that enables it to produce buttery spreads without using artificial-sounding ingredients that have given the category an image...