Archives for November 14, 2014

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Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

By Elizabeth Crawford

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products and use positive, educational marketing, food manufacturers said. 

Trade spending: The elephant in the boardroom?

By Elaine Watson

Tune into an earnings call from a big consumer packaged goods (CPG) company, and you’ll likely hear a lot of frustration over the ineffectiveness of trade spending. But is weary resignation (‘it’s just a cost of doing business') a constructive response?

Cargill launches global nutrition programme

By Georgi Gyton

A new global nutrition programme has been launched by Cargill’s animal nutrition business, as it looks to improve feed efficiency and nutrient use in finisher pigs.

"When we put all this data together, there isn't a country that doesn't experience significant malnutrition"

Malnutrition costs 11% of world's GDP: Global Nutrition Report

By Shane STARLING

Malnutrition is costing the global economy $3.5 trillion (€2.8trn) a year in both the developing and developed worlds, the biggest ever global survey of nutrition has concluded.