Archives for December 16, 2014

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Supermarket loyalty cards are not delivering, says promotions expert

By Elaine Watson

Whether supermarket loyalty cards actually drive loyalty, or provide retailers with killer consumer insights that give them a genuine competitive edge, has long been a source of debate. But the evidence is clear,  according to one expert in promotions:...

UK campaigners suggest London soda tax

By Nathan Gray

A suggested 20 pence per litre tax on sugary drinks in London would benefit health and save up to £39 million in healthcare, say campaigners.