Archives for January 6, 2015

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Healthy Beverage Innovation

Fire Cider offers sustainable, Earth-friendly drink

By Elizabeth Crawford

For the makers of Fire Cider, an apple cider vinegar-based supplement and drink concentrate, keeping the Earth healthy is just as important as helping people stay healthy.

'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed at...