Private label penetration rates have not budged since 2011
CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI
Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail market in 2014, but unit sales (an indication of volumes) were pretty flat (up just 0.9%), according to Chicago-based market research firm IRI.