How Coke got its curves: Coca-Cola's contour bottle celebrates 100 years
Coca-Cola has launched a global campaign featuring icons such as Elvis Presley, Marilyn Monroe, and Ray Charles, as it celebrates the 100th birthday of its bottle.
Archives for February 26, 2015
Introducing peanuts early could reduce allergies & increase marketing opportunities
New research suggesting early introduction of peanuts could significantly reduce children’s risk of developing a potentially fatal allergy to the groundnut could create a marketing opportunity for food manufacturers to develop new products for young...
‘The milk that might change everything’? a2 milk to hit stores in California in April
a2 Milk – milk from cows that only produce A2 beta casein protein - is set for an April launch in California, where brand owner The a2 Milk Company hopes to emulate its success in Australia, in which it has carved out a 9.3% value share of the fluid...
Ice Cream Inspired yogurt combines indulgence and goodness: Muller Quaker
PepsiCo's US yogurt venture, Muller Quaker Dairy, has launched a new range that combines the "indulgence of ice cream with the goodness of yogurt."
60-second interview: Jeff Smith, Director of Marketing, Blue Diamond Almonds Global Ingredients Division
What’s for breakfast? Nuts! (And preferably almonds, says Blue Diamond.)
For many Americans, breakfast has switched from being one of three square meals a day to just another snacking occasion – or something to skip altogether. But this brings opportunities as well as challenges, says Blue Diamond’s Jeff Smith, who we caught...