'Simple Truth has been our most successful brand launch ever'
Simple Truth generated sales of $1.2bn in 2014, says Kroger: ‘Natural foods are becoming more and more mainstream for many people’
Kroger’s natural and organics brand Simple Truth notched up sales of $1.2bn in 2014, and continues to generate double digit growth, said CEO and chairman Rodney McMullen at the company’s q4 earnings call last week.