Archives for May 27, 2015

Hartman Group: Pleasure & distinction bigger drivers than health for premium products

The premium food opportunity: When are US consumers most likely to trade up?

While more premium brands from KRAVE to Noosa are being snapped up by big food companies and private equity firms, not every CPG category has the potential to be driven – or revitalized - by premium brands, according to a new analysis by Hartman Group.   

Tate & Lyle profits plunge amid restructuring

Tate & Lyle has reported a 30% drop in pre-tax profits, as it undergoes a major restructuring project.

“Don’t forget about baby boomers” when marketing foods, IRI analyst cautions

Food marketers increasingly are training their crosshairs on millennials whose purchasing power is growing quickly, but they should not overlook baby boomers, who spend the most of any generation on snacks and sweets, according to analysis of sales data...

IRI: Millennials are hungry for new products

Millennials are more likely to be hungry for new food products than other demographics, with 38% “always looking for new food products to try” versus 31% of total shoppers, according to survey data* from Chicago-based researcher IRI.