The rise and rise of REBBL (Roots + Extracts + Berries + Bark + Leaves): ‘I saw magic in this company’ says new CEO
Not so long ago, an organic beverage brand boasting ‘adaptogenic super-herbs’ would have had a fairly niche audience. Today, it’s a very different story, says Sheryl O’Loughlin, former CEO of Clif Bar and co-founder of Plum Organics, who has just moved...