Juice in focus at BevNET Live: From V8 to Evolution Fresh, Suja & Bolthouse Farms
Campbell Soup on reinventing V8: 'Your brand has to be almost willing to die to survive, to shed its skin and start again...'
Brands, like celebrities and artists, have to stay true to their core essence to retain their integrity, but must also “change and shed personas” from time to time to stay relevant, says Campbell Soup’s beverage VP Kelli McCusker.