Food for kids!
True Drinks strikes budget-friendly balance between marketing AquaBall to kids and parents
A common conundrum for marketers of children’s food and beverages is how to engage two sets of stakeholders without doubling the budget.
Archives for December 11, 2015
Food for kids!
Mobile app aims to help children pick healthy, portion-controlled food
Ensuring children have healthy options in their lunches and for snacks is one way to help them fight obesity, but for the times when they select their own food at restaurants and friends’ houses, a new app and coaching program from Kurbo Health Inc. can...
Muller Quaker Dairy JV ends in disappointment, but what went wrong?
Just two and a half years after opening a $206m, 350,000 sq ft factory in Batavia, New York, PepsiCo and German dairy giant Theo Müller Group have agreed to count their losses and exit their joint venture (Muller Quaker Dairy). The plant has been sold to...
Big food firms are climate smart but social media stupid
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Kellogg tells suppliers to halve GHG emissions by 2050
Kellogg will work with its suppliers directly for the first time to help reduce their greenhouse gas (GHG) emissions by 50% by 2050.