Ditching deep discounts on Banquet is a "recipe for disaster," warns CPG analytics expert
ConAgra Foods CEO: We can get a better bang for our trade spending bucks
ConAgra is adopting a “zero loss mindset” when it comes to analyzing trade spending, CEO Sean Connolly told analysts on the firm’s Q3 earnings call on Thursday, much of which was devoted to ensuring that not a single dollar is wasted on promotions that...