Sweets & snacks expo 2016
Kids, claims and variety – the key opportunities for snacks growth
Families, ingredient claims, and variety in packaging and flavors have been flagged up as key drivers of growth in the US snacking market.
Archives for June 14, 2016
Dr Pepper ‘Pick Your Pepper’ campaign creates customized label experience for consumers
Dr Pepper launched its Pick Your Pepper campaign this week, with US nationwide distribution of hundreds of new, limited edition, custom printed Dr Pepper 20-ounce bottles.
US beef industry targets millennials
Seven organisations have zeroed in on a third of the US population in an ambitious and digitally savvy campaign to get Generation Y cooking with beef.
Plant-based products target carnivores too, Packaged Facts report
The market for plant-based proteins continues to grow, swallowing even consumers that don’t adhere to a strict vegan diet.
Consumer loyalty is built on relationships, not discount and point-collecting programs, survey shows
If retailers want consumer loyalty, they need to do more than give them a plastic card that they can scan for discounts at checkout, a new survey by C Space reveals.
SodaStream snatches former Keurig Kold users with promo
“Send us a selfie with your discontinued Keurig Kold in order to receive a code for a free SodaStream machine,” a post on SodaStream USA’s Facebook page says.
Eating more whole grains could reduce risk of chronic diseases, study finds
New research that demonstrates a clear association between eating whole grains and the reduced risk of chronic diseases supports the 2015 dietary guideline’s recommendation that Americans “shift” their diet by making at least half their grains whole grains.