Ready-to-drink purple tea ready for prime time, says Kabaki LLC: ‘This is whitespace innovation and we want to be first to market’
Kabaki purple tea – made from a phytonutrient-rich purple-hued cultivar grown in Kenya – could follow RUNA’s playbook by bringing something disruptive to the US ready-to-drink tea market, while at the same time improving the livelihoods of small growers,...