Lamb ad not meant to ‘offend’ enraged Hindus
A market campaign featuring religious and spiritual figures eating lamb that incensed Hindus over the portrayal of Lord Ganesh was not created to offend, Meat & Livestock Australia (MLA) claims.
Archives for September 7, 2017
Javamelts founder: ‘Our goal is to become like an AriZona or Red Bull—become a household name’
The concept of Javamelts is simple: Drop one cube of Javamelts, a blend of sugar infused with other ingredients, to flavor your hot beverage. Its founder wants it to become the next household name, the AriZona or Red Bull of coffee flavoring.
Ready-to-drink purple tea ready for prime time, says Kabaki LLC: ‘This is whitespace innovation and we want to be first to market’
Kabaki purple tea – made from a phytonutrient-rich purple-hued cultivar grown in Kenya – could follow RUNA’s playbook by bringing something disruptive to the US ready-to-drink tea market, while at the same time improving the livelihoods of small growers,...
Soup-To-Nuts Podcast: How to refine a pitch to woo investors and score retail distribution
Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential.