Archives for October 1, 2018

NEWS IN BRIEF

PureCircle to increase Starleaf stevia acreage following first commercial-scale harvest in US

Global stevia supplier PureCircle will soon harvest the first commercial-scale crop of its proprietary Starleaf stevia after completing successful trial plots in 2017 with plans to significantly increase acreage of the proprietary sweetener over the next...

Study: Virtual reality provides immersive environment for food testing

Food sensory judgements – taste, texture, and aroma perception – can be influenced by the surrounding environment, and virtual reality (VR) technology can be an effective and affordable way of replicating various environments when conducting consumer...

News in brief

US retail sales of stevia sweeteners rose 11.9% in the past year as sales of artificial sweeteners continue to slide

US retail sales of stevia sweeteners grew 11.9% in the 52 weeks to August 11, 2018, while sucralose sweetener sales were down 6%, aspartame sweetener sales were down 8% and saccharin sweetener sales were down 5.9%, according to new data from Nielsen...

Food Tech Summit & Expo 2018 in Mexico

Texture is ‘the next big thing’ in food & beverage marketing in the US, Latin America, Mintel predicts

Often overshadowed by flavor and color in marketing, texture plays a pivotal role in how consumers experience food and beverages, and research firm Mintel predicts that it is “the next big thing” companies should focus on as they try to keep up with...

Retail insights

Mars Wrigley Confectionery releases merchandizing guidelines to drive c-store sales

Mars Wrigley Confectionery has released its latest merchandizing guidelines based on the most recent shopper behavior data to help c-stores drive sales.

Hostess set to build market share in the breakfast category

Andy Jacobs, executive vice president and chief operating officer of Hostess Brands, talks trends and how the company is set to disrupt the breakfast category with new product launches.