FOOD FOR KIDS: Building brands for children… What can we learn from clowns and alcohol?
How do you create a kids’ food or beverage brand? Create a cartoon character, write your marketing materials in a comic sans serif font, and et voila?
Archives for October 8, 2018
NEWS IN BRIEF
Vahdam Teas raises $2.5m in funding round aiming to disrupt tea supply chain
Vertically integrated and socially-conscious tea company, Vahdam Teas, secured $2.5m in its Series B funding round led by Fireside Ventures to ramp up its customer acquisition rate and fuel its direct-to-consumer business in the US.
Nielsen: ‘Purposeful ingredients’ drive US retail growth
Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.
Peak Yogurt taps into keto trend with 17% milk fat ‘triple cream’ yogurts: ‘Milk fat is one of nature’s original superfoods’
Fat is back in the dairy aisles, if the recent proliferation of products touting their whole milk (c. 3.5% milk fat) credentials is anything to go by. But San Francisco-based start-up Peak Yogurt is taking the trend one step further in a bid to carve a...
Food Tech Summit & Expo in Mexico
As influence shifts to startups, large food & beverage companies must embrace new strategies
The old strategies of reaping reliable returns by relying on consumer loyalty, incremental investments in established brands, and large-scale distribution and manufacturing are no longer advantageous – making this one of the most challenging times for...
Unmeltable halloumi cheese could go places in the US if it can overcome hurdles
Wildly popular in the UK and Europe, the salty and slightly rubbery grilling cheese halloumi is beginning to gain attention in the US as consumer fears about fat fade and their desire for high-protein snacks increases, according to new research from Fact.MR.
Salmonella Newport fears spark major recall for JBS Tolleson
JBS’ US-based business unit Tolleson has recalled almost 7m lbs of “raw non-intact beef products” from retailers and institutions following concerns of Salmonella Newport contamination.