Archives for November 8, 2018

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GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest...

Plant-based Impossible Burger to launch in retail stores in 2019

Plant-based Impossible Burger to launch in retail stores in 2019

By Elaine Watson

In response to “overwhelming demand from consumers,” Impossible Foods has confirmed plans to sell its plant-based Impossible Burger in US grocery stores next year, although it is not sharing details of the scope of the launch, pricing, merchandising...

JBS signs export deal with Alibaba-Win Chain

JBS signs export deal with Alibaba-Win Chain

By Ashley Williams

Brazilian meatpacker JBS has agreed a billion-dollar deal with global e-commerce business Alibaba Group to sell its beef, pork and poultry in China.