Archives for January 8, 2020

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GNC bets on energy drink promotion to help find new customers

GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Kraft Heinz appoints new leader for its US business

NEWS IN BRIEF

Kraft Heinz appoints new leader for its US business

By Mary Ellen Shoup

Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.