Archives for July 6, 2020

← 2020
General Mills registers 50% e-commerce growth in Q4 2020

General Mills registers 50% e-commerce growth in Q4 2020

By Mary Ellen Shoup

General Mills launched direct-to-consumer brand sites that could quickly ship products to consumers to better support shopping during the pandemic -- a strategy that helped increase its share of net sales from the e-commerce channel in categories most...

Birch Benders re-engages with consumers through back-to-basics R&D

Birch Benders re-engages with consumers through back-to-basics R&D

By Mary Ellen Shoup

Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach to...

Tailoring functional rice flour to different applications

Tailoring functional rice flour to different applications

Paid for and content provided by Faravelli Inc, food ingredients distributor - North America

Rice (Oryza sativa) belongs to the family Poaceae or Gramineae, and is one of the most ancient foods in the world, known and cultivated for at least 5,000 years