Archives for April 5, 2024

Natural Products Expo West

[Video] Working with KeHE: What brands should know about securing a distribution deal

Through its TRENDfinder events and ELEVATE program, KeHE is helping CPG brands achieve their retail goals, but startups seeking a distribution deal must first ensure that they meet specific requirements, Tabitha Sewell, director of category management at...

Mason Dixie’s frozen breakfast sandwiches make comfort food clean

Mason Dixie Foods' transition from foodservice to retail, including Whole Foods and Costco, allowed the brand to tap into whitespace in frozen breakfast foods with a healthy halo and clean label, Ayeshah Abuelhiga, the brand’s founder and CEO, explained...

Nourished on how to communicate the potential of personalised nutrition to consumers

Personalised nutrition has immense potential for extremely bespoke nutritional benefits to consumers. But for such a niche category, how does a company communicate this potential?