Archives for December 11, 2024

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Fruit snack advertising wars: When must manufacturers verify third-party reviews?

National Advertising Division Case Reivew

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

By Elizabeth Crawford

The advertising war continues between Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) and Mott’s Fruit Flavored Snacks’ maker General Mills with the BBB National Programs’ National Advertising Division weighing in on the second dispute...