Can private label capitalize on waning economic confidence?
Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies
Archives for February 26, 2025
Brand Alchemy
How can sustainable media buying lower carbon emissions and costs for brands?
Optimizing the digital advertising supply chain to reduce unnecessary ad delivery and carbon emissions offers brands an effective KPI to cut costs and enhance sustainability efforts
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
5 trends to watch in sports drinks
From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.
Danone shows growth in all the right places as volumes rise
Danone boasts impressive full year financials, with profits up on the back of volume hikes and stable pricing