Danone’s Oikos expands into $7bn ambient protein shakes market
The move creates a new aisle presence for Oikos, traditionally known for its high-protein yogurts
Archives for May 13, 2025
HHS’ RFK Jr: Upcoming dietary guidelines ‘will reflect the public interest’ not ‘special interests’
FDA and HHS could soon publish the much anticipated 2025-2030 Dietary Guidelines, after Trump administration appointees have examined the recommendations ‘line-by-line’ and potentially recast them to be more consumer-focused rather than aimed at policy...
Cracker brand Firehook expands with collabs and new look
Firehook partners with fan-favorite brands and rebrands to drive brand awareness, following its private equity acquisition
Spin, slump, SPOONS: Inside WK Kellogg’s make-or-break cereal play
Post-spin, WK Kellogg is making a bold play to redefine cereal as a health food. But can a marketing framework overcome falling sales, tariff pressures and consumer scepticism?
McCormick shakes up innovation strategy and expands crushed pepper portfolio
The flavor and spice giant follows up the success of its crushed jalapeno pepper with Hatch Chile Pepper and Thai Style Chili Pepper
UPF and NOVA should be ‘banned’ from use in food science
Finally, someone is taking the industry’s side in the fightback against UPF misuse
What role can alternative proteins play amidst global Trump tariff uncertainties?
Alternative proteins could help maintain food supply chain stability and affordability by being ‘less influenceable’ than conventional protein.