Archives for May 15, 2025

Startup Spotlight

Digital sampling campaigns expand startup’s reach beyond limited retail distribution

Startups with limited retail distribution can test consumer interest in potential new regions and generate viral buzz that can prime a market for launch with digital sampling campaigns that convert first-time buyers into micro-influencers

4 macro trends reshaping food and beverage

Consumers cling to comfort, nostalgia and value in a world filled with uncertainty and conflict

General Mills under fire for ‘healthy’ claims as dye controversy heats up

General Mills is increasingly feeling the pressure on all sides, facing backlash over petroleum-based dyes in its cereals, consumer boycotts and weaker-than-expected earnings