Archives for May 29, 2025

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Blobs brings fun and flavor fusion to better-for-you gummies

Startup Spotlight

Blobs brings fun and flavor fusion to better-for-you gummies

By Deniz Ataman

Startup gummy brand Blobs stands out in the better-for-you sweets set by leaning into the playful, colorful and fun spirit of classic candy — while delivering innovative, natural and low-sugar options

Smart brands are cleaning up their clean labels

Smart brands are cleaning up their clean labels

By Gill Hyslop

Clean label used to be the goal. Now it’s just the baseline and the smartest brands are going further, stripping out the fluff, tightening the science and telling a clearer story