How TikTok food trends are inspiring brand innovation and limited-edition flavors
Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers
Archives for November 12, 2025
Farmed cod gets Aquaculture Stewardship Council stamp, offering consistency for retail and CPG
The ASC is shifting its focus downstream, working with retailers and foodservice partners to make responsibly farmed seafood the industry standard – not the niche
Campbell’s Pokémon play: How the soup brand is winning with videogamers
A limited-edition line of collectible cans and a national sweepstakes helped Campbell’s connect with fans across generations while showcasing the power of gaming partnerships
Maximizing the holiday shopping rush: 5 strategies for food and beverage brands
Five actionable strategies show how brands can navigate shifting shopper behavior, boost engagement and maximize holiday revenue this season
Letter from the editor: Healthy beverage trends
The beverage aisle often is a testing ground for claims, ingredients, flavors and branding that, if successful, can serve as a roadmap for other categories to tap into emerging trends
Healthy beverages
Celsius enters a new era with Rockstar, Alani Nu acquisitions
New flavors, female-forward brands power energy drink company reboot
Healthy beverages
Lipton leans into function and flavor with new herbal teas and concentrates
Lipton is expanding into concentrates and herbal teas to meet growing demand for flavorful, functional and convenient tea formats, while keeping pace with trends like GLP-1 wellness and stress management
Healthy beverages
Kids’ beverages are becoming simpler, cleaner and more flavor-focused
Brands like Oodles of Doodles and Stonyfield Organic show how the kids’ beverage category is evolving toward simpler ingredients, functional benefits and age-appropriate formats
Startup Spotlight
Third wave hydration: Plink! sparks shift toward flavor-first daily wellness
By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...
Healthy beverages
What’s the buzz around instant coffee?
Gen Z and Millennials are embracing the low-cost counterpart to ground and whole bean
The future of functional food is female: Startup The Cycle taps into huge whitespace with PMS and period relief beverages
Targeting the growing demand for functional products designed by and for women, the startup blends clinical science, tradition and taste to normalize self-care during menstruation