
Soaring protein demand powers FrieslandCampina’s strategic expansion
The Dutch company has made its biggest ingredients investment yet as it bets on the protein boom to continue
News & Analysis on Food & Beverage Development & Technology

The Dutch company has made its biggest ingredients investment yet as it bets on the protein boom to continue

By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines

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Brands and retailers are responding to consumers who want more — more flavor, more functionality and more alignment with their health and sustainability goals