Why GLP-1s have turned fiber-maxxing into a snacking strategy
As GLP-1 drugs suppress hunger and compress eating occasions, fiber is emerging as a way to make smaller snacks feel functional, tolerable and worth the calories
Archives for February 2, 2026
Why the Super Bowl still delivers what TikTok can’t for food brand power
In a marketing culture obsessed with speed and efficiency, Southern Connecticut State University associate professor Amit Singh argues the Super Bowl exposes an uncomfortable truth about how real brand power is actually built
What does Hain Celestial’s sale of its North American snack business signal for the category?
After years of acquisitions and declining sales, the health-focused food company is narrowing its portfolio and using the proceeds to shore up its balance sheet
Next big moves in Big Food
From megamergers to shocking splits, Big Food is reshaping itself at breakneck speed. So, who’s next?
Boardroom clash behind Barry Callebaut CEO shake‑up
Leadership shake‑up at Barry Callebaut reveals deeper strategic tensions at the world’s biggest chocolate maker
Trends vs fads: What’s shaping CPG in 2026?
In 2026, longevity – not hype – is the real differentiator
Kroger, Hy-Vee and UNFI make better-for-you private-label plays in 2026
Store brands nearly triple the dollar sales growth of national brands, as grocers position wellness-focused products to capture health-conscious shoppers
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Soup-to-Nuts Podcast
What will it take to rebuild plant-based and cultivated meat?
As protein demand rises and consumers grow choosier, Good Food Institute Founder Bruce Friedrich outlines how plant-based and cultivated meat can move beyond hype and become investable, scalable industries
Finally, a big-name FMCG engages openly on ultra-processed foods
Although admitting it’s a risk, Oatly is addressing the UPF issue head-on