
Is the protein snack boom running out of steam?
Flattening consumer interest and growing format fatigue suggest the category may be hitting a ceiling unless brands evolve beyond bars and bold claims
News & Analysis on Food & Beverage Development & Technology

Flattening consumer interest and growing format fatigue suggest the category may be hitting a ceiling unless brands evolve beyond bars and bold claims

The confectionery giant is changing fast, and setting the pace for the entire sector

It may not be the big FMCGs who dominate in a market where appetite, and impulse, shrink

Affordable pricing, convenience and alignment with federal dietary guidance are reshaping consumer demand for value-added protein

Chobani is translating hype and scarcity economics into everyday grocery categories, reframing its Flavor Drops creamer from a staple product into a discovery-driven experience

Court finds that requiring disclaimers like “does not contain meat” violates free speech, marking another victory for Tofurkey, Plant Based Foods Association and the Animal Legal Defense Fund