Relaxation drinks boom as consumers seek calm
The global market for functional ‘chill out’ beverages is growing by more than 8% annually, driven by adaptogen-fueled brands like Recess, Hiyo, Brēz and Trip
Archives for March 17, 2026
St. Patrick’s Day product promotions push CPG brands into the spotlight
CPG heavy-hitters like Lucky Charms, Guinness and Kerrygold are rolling out green-themed launches to boost baskets and social buzz
Crackdown on immigrant truckers could threaten supply chains and drive up grocery prices
Trump administration policy will remove up to 5% of the trucking workforce – threatening freight capacity and food prices as litigation and state pushback unfolds
Unbottling hydration drinks: A need-to-have or nice-to-sell?
Innovation in electrolyte hydration drinks is exploding - but the trend may be attempting to fix a problem that doesn’t really exist
Hershey: Strategy shake‑up and leadership reset
Hershey is shaking up its strategy and its structure