
GLP-1 drugs spark new push for hydration solutions
GLP-1 drugs don’t just affect how much people eat: they influence how much they drink
News & Analysis on Food & Beverage Development & Technology

GLP-1 drugs don’t just affect how much people eat: they influence how much they drink

Clean label soda brand Nixie outlines the retail and merchandising strategy that is helping it compete in conventional aisles

Functional mushroom products surge across beverages and snacks, but rising competition, consumer pullback and a wave of acquisitions signal a more challenging next phase
From GLP-1 drugs and AI to fast-shifting shopper preferences, founders and experts urge snack brands to double down on focus, purpose and agility

Unilever in talks with McCormick over potential Foods separation, raising fresh questions about the future of some of its best‑known brands