Is microwave popcorn ready for disruption? Opopop thinks so
Next-generation microwavable popcorn brand Opopop got a big boost in March with nationwide distribution at Walmart, a launch that has kept the company innovating
Archives for April 20, 2026
Soup-To-Nuts Podcast
3 strategies to help CPG marketers drive breakthrough results with less money
Tighter budgets, fragmented media and shrinking attention spans are forcing brands to rethink marketing success
10 iconic food and drink brands that flopped worldwide
From New Coke to Crystal Pepsi, even the biggest brands can fail fast
Pleasure with purpose: How enjoyment and functional nutrition are redefining the future of food
Paid for by Glanbia
Consumers are more health-focused than ever, but refuse to sacrifice sensory enjoyment. How is ‘pleasure with purpose’ redefining the future of food?