Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered
Archives for May 18, 2026
Soup-To-Nuts Podcast
Why consumers pay more for certain brands even in a tight economy
Kantar BrandZ’s Ellie Thorpe explains why brands like Coca-Cola, Red Bull and Walmart continue gaining loyalty, pricing power and market share despite inflation, cautious spending and growing consumer uncertainty
Beyond Meat: Why is foodservice doing worse than retail?
The plant-based major has seen severe divergence between channels
New product development
Just launched: Maggi ready meals, Quorn, Ella’s Kitchen and more…
Plant-based innovation, next-generation kids food and elevated snacking are all key themes in this week’s NPD roundup
Oral GLP-1 breakthrough: What it means for impulse-driven food categories
Food and beverage brands face consumers staying on appetite-suppressing drugs for longer
Mars signals new era for confectionery with bold launches and digital focus
Mars redefines confectionery with innovative flavours, new formats and a digital-first shopping strategy