How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
Archives for June 2, 2026
FDA clears key hurdle for animal-free dairy protein
FDA’s acknowledgment of GRAS notice puts Formo and Those Vegan Cowboys one step away from a no-questions letter
Mars doubles down on premiumisation to drive growth
Mars is ramping up its premium strategy as demand for high-quality indulgence accelerates
How PepsiCo plans to grow a 220-year-old nut brand
PepsiCo is betting on premiumisation, protein, new consumption occasions and younger consumers to fuel Duyvis’ next chapter