
Smucker’s Sweet Baked Snacks take a hit as Hostess reset bites into Q2
The J.M. Smucker Co.’s latest results show a business broadly on track, but its Sweet Baked Snacks segment is clearly in the painful middle of a reset
News & Analysis on Food & Beverage Development & Technology
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The J.M. Smucker Co.’s latest results show a business broadly on track, but its Sweet Baked Snacks segment is clearly in the painful middle of a reset

The confectionery giant’s latest move – snapping up LesserEvil – pulls it deeper into the everyday snacking landscape it’s been circling for years

Premium treats, grab-and-go minis and a burst of festive innovation are giving the aisle more energy than it’s had in years

With cocoa costs spiraling, Briess is pitching malted barley flour as a reliable, clean label lifeline for bakers and snack makers

Opinion
The Lancet’s new UPF Series doesn’t politely enter the UPF debate – it kicks the door open and bakery and snacks are suddenly standing in the blast zone

Once the poster child for easy mornings, breakfast cereal has been losing shelf swagger. Now a new wave of innovation, investment and protein-packed reinvention is pushing the category back into the spotlight

The world’s biggest bakery group is ushering in a new era, installing a new chief at the helm in Mexico and announcing a major handover at Bimbo Bakeries USA

Trendspotting 2026
Forget flavor fatigue – next year will be all about how snacks feel. From crisp layers to creamy centers, texture is fast becoming the biggest lever of indulgence and loyalty

Protein’s still flexing hard, but it’s left the gym and hit the grocery aisle

From bread lines to snack plants, manufacturers are turning to artificial intelligence to predict breakdowns and keep production running at full speed