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Recent Advertising Standards Authority (ASA) rulings against Huel and Zoe for misrepresenting celebrity investor Steven Bartlett's involvement have sparked online debate, prompting calls for the ASA to update its guidelines.
Acute trials on healthy subjects are necessary as interest in mushrooms continues to grow for cognitive health, experts agreed.
With mushroom supplement popularity building, experts urged product developers to ‘just start patenting’ if they want to stay in the race.
With the growing focus on personalization, the industry should present authentic data and information rather than scaring consumers into purchasing, experts agreed at the recent Future of Food Summit in Geneva ahead of Vitafoods Europe.
Infants fed low-protein formulas can achieve weight gain and metabolic profiles closer to that of breastfed infants, Arla Foods Ingredients-funded research has concluded.
The nutrition requirements of individuals with endometriosis are often overlooked, industry experts highlighted in a recent webinar, however some brands are aiming to offer symptom support for those tired of being 'pigeonholed'.
PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).