Startup Spotlight
Netting Sprouts’ shelf space: How Fable Fish found success with new packaging
CPG startups seeking shelf space at major retailers should collaborate with them to ensure the product and packaging resonates with shoppers
All stories
From online to grocery carts: Nuts.com launches Pop & Sol brand in retail
Nut brand Pop & Sol launches with a blend of savory and sweet snacks
Meat snack innovation: Brands grow with sustainability and allergen-free claims
Protein demand remains red hot, as meat snack brands use sustainability and health claims to appeal to Gen Z consumers and caregivers
Natural color startup shines light on upcycled solution for replacing synthetic dyes
CPG companies are rushing to remove synthetic dyes, stressing supply chains and creating opportunities for new natural colors, like Sparxell’s plant-based ingredients
Why snack bar brand David acquired food-tech company Epogee
Protein bar brand David is hitting the ground running since its launch last September, generating $1 million in sales in its first week, and projecting $140 million in revenue for its first full year
Marketing to Gen Z and Alpha
Inside Instacart’s app for Gen Z: Fizz joins the party
Gen Zers’ preference for occasion-based snacking and drinking inspired Instacart to create the Fizz app
Marketing to Gen Z and Alpha
How to create omnichannel experiences for Gen Z: Do not forget the physical
Digitally native but craving physical experiences, Gen Z consumers want brands to adopt omnichannel marketing strategies that blend new techniques
TikTok candy brand Final Boss Sour levels up with $4 million in funding
Video game-inspired Final Boss Sour is making better-for-you candy with playful marketing that is designed to test consumers’ taste buds
Lipton builds on 135-year legacy with rebrand and resilient supply chains
Lipton Teas and Infusions is writing a new chapter of its story with fresh branding and products, years after the company was purchased by private equity
Startup Spotlight
From backyard gardens to store shelves: Big Mama’s launches seed oil-free dressing
Big Mama’s Backyard Garden is giving consumers choice amid the contentious seed oil debate with avocado and canola-based versions of its citrus vinaigrette