23% of US households now own a coffee pod machine, says NPD Group

By Elaine Watson contact

- Last updated on GMT

23% of US households own a coffee pod machine, NPD Group
Almost a quarter (23%) of US households now own a coffee pod machine, according to NPD Group’s annual national ‘Kitchen Audit’ of 2,700 US households. 

However, they are not ditching their old coffeemakers, with 55% of households with pod machines also owning an electric drip coffeemaker. 

Other findings of the 2014 kitchen audit include:

  • 16% of households with a homemaker under the age of 35 have the Asian hot sauce Sriracha​ in their kitchen cupboards compared with 9% of total households.
  • 53% of cooks who consider their cooking skills ‘excellent’ use a recipe​ once or more a week; compared with 14% of those who consider their cooking skills ‘fair’.
  • 4% of households own a soda maker​, but that increases to almost 10% in households with any children under the age of six.

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Related topics: Beverage, Markets, Trendspotter

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1 comment


Posted by Ruben,

Did you know, that only 23% of USA residents own espresso machine? This number was lower previous years so it is growing from time to time because people are beginning to aknowledge, that it is time to think about investing in it. The price varies from $100 to $6000 and you must make a good research at first to find out what will suit your needs. You can check this webpage for reference: http://wikiespresso.com/the-best-espresso-machines-for-the-home/

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