Traditional foods dominate Fourth of July menus

29-Jun-2015 Last updated on 28-Sep-2021 at 12:19 GMT

Americans may increasingly seek bold new flavors and adventurous or exotic food for everyday cooking, but this Fourth of July most will turn to time-honored, traditional dishes and big name brands to help them celebrate, market research predicts.

Which new food and beverage products had the highest purchase intent scores in April?

08-May-2015

By Elaine Watson

Cheez-it Grooves Original Cheddar, Goldfish Grahams Honey and a new Nuts & Seeds variant of Clif Bar all garnered high marks in the latest shelf score ranking from Instantly, which measures purchase intent for new products.

Instantly uses crowdsourcing to provide real-time data on new products (and exactly what consumers think of them)

10-Feb-2015

By Elaine Watson

The new Product Watch tool from consumer insights expert Instantly (formerly uSamp) could prove a game-changer in the CPG industry by using crowdsourcing to enable subscribers to find out what new products have been launched in their categories, how and...

Rebranding meat jerky as health food drives sales as category nears saturation, IBISWorld reports

26-Jan-2015

By Elizabeth Crawford

The meat jerky industry is growing steadily thanks to innovative flavors, new all-natural options and an intentional repositioning of the food as a source of healthy, lean protein, market research from IBISWorld reports.