The Right Cup positions plain water as a desirable alternative to sugary drinks

07-Dec-2015 Last updated on 18-Mar-2017 at 17:13 GMT

A self-proclaimed “sugar-fighter,” the founder and CEO of The Right Cup is taking on America’s addiction to sweetened beverages with the upcoming launch of a scented cup that tricks the brain into thinking plain water is a fruit-flavored beverage.

Monk Fruit Corp doubles capacity as more US firms add monk fruit to sugar reduction toolkit

11-Jun-2015

By Elaine Watson

BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company - Monk Fruit Corp - boasting an estimated 70%...

A rose by the same name will taste less sweet: Coca Cola Canada reduces sweetness and calories

29-Jan-2015

By Rachel Arthur

Coca-Cola in Canada will be ‘slightly less sweet’ this year, as the company brings the product in line with its offer across the rest of the world.

Groundbreaking stevia launch opens up completely new territory for formulators with sugar reductions of “50, 60, 75 and in some cases 100%”, says Cargill

06-Mar-2014

By Elaine Watson

The word ‘game-changer’ is used so liberally these days that Cargill has not given in to the temptation to employ it here. But ViaTech - its new range of stevia-based sweeteners - opens up completely new territory for food and beverage formulators,...