Natural & Organic Health Association drops plans for “natural” seal

28-Jan-2016 Last updated on 18-Mar-2017 at 16:40 GMT

The Organic & Natural Health Association is abandoning its plan to create a certified seal that demonstrates when products are natural, but it remains dedicated to defining the widely used, but loosely understood marketing term.

Is fresh chicken with added solution “natural”? TLC says no

11-Jan-2016

By Elizabeth Crawford

USDA should prohibit the use of “natural” on fresh chicken with added saltwater or seaweed extract given recent research that reveals most consumers do not expect added solutions in chicken making this claim, the Truthful Labeling Coalition argues.

Extent of confusion about “natural” continues as trade group works to define the term

22-Oct-2015

By Elizabeth Crawford

The term “natural” is an extremely effective marketing claim that taps into one of the hottest current trends in food and beverage, but because it is not defined, it leaves consumers confused and companies vulnerable to false claims allegations.

Organic check off campaign could defend sales of organic products against those making “lesser claims”

02-Feb-2015

By Elizabeth Crawford

The need for an organic check off program is growing as consumer confusion about “lesser claims,” such as “natural,” and an emerging preference for “local” threaten sales of organic products, an executive at the Organic Trade Association says.