Long-term trends at foundation of accelerator AccelFoods’ latest investments

By Elizabeth Crawford

- Last updated on GMT

Source: AccelFoods
Source: AccelFoods

Related tags Coffee

Based on the latest additions to AccelFoods ’portfolio, the packaged food and beverage accelerator is betting that cold brew coffee, ethnic flavors, gluten-free and the one-two punch of protein and fiber are long-term trends that will continue to influence the industry.

“When we look at our portfolio, the things that we are interested in are companies and products that are innovative and interesting … but we also are focused on the latest trends and particularly we invest behind trends that we think are here to stay,”​ AccelFoods Director Tapan Shah told FoodNavigator-USA.

He explained all six of the food and beverage companies in AccelFoods’ fourth cohort, announced Feb. 8, may appear to be niche, but actually meet high-demand trends that continue to grow and are far from saturated.

Coffee innovations

For example, Wandering Bear is a New York City based start-up that operates in the increasingly crowded cold-brew category, but sets itself apart with a new delivery format that AccelFoods thinks will take the category to another level, Shah said.

Instead of bottling the cold-brew coffee in a concentrated or ready-to-drink bottle, Wandering Bear packs its coffee in a bag in a box “so offices and homes can have cold-brew on tap, which is a real disruption for the market,”​ Shah said.

Another twist on the thoroughly entrenched coffee category are caffeinated coco-butter bites from Il Morso – a California company that provides craft coffee without the cup, Shah said. He added the products also are organic, Fair Trade and non-GMO – all long-term trends that are driving sales.

Gluten-free holds steady

Gluten-free is another trend that several of the new companies tap into, Shah added.

Purely Pinol is an ancient Aztec “power food”​ made with purple maize that is gluten-free and used in a line of hot cereal and snacks from Native State Foods.

Nona Lim, another new addition to AcccelFoods, also touches on the gluten-free trend, as well as several others, with a line of all natural soups that include rice noodles. The firm also makes bone broth and ramen, which are two other emerging food trends.

“This is a strong breadth of products that we see touching so many trends that are influencing the food and beverage space,”​ such as the demand for bold new flavors and ethnic taste profiles, Shah said.

Convenience products

Crunchsters, a Boulder, Colo., firm, makes sprouted mung beans, which meet consumers’ seemingly insatiable demand for high-protein and fiber products. Plus, as a salty snack, the product is aligned with consumer demand for on-the-go and convenient products.

Finally, Norther California-based Tea Drops offers a new, easier way for consumers to enjoy premium tea – which is a booming category, Shah said. He explained the company presses organic tea into whimsical shapes that can be easily dropped into hot water where they dissolve without the hassle and mess of tea bags.

Overall, Shah said, “we are really excited about these companies and all of the companies in our portfolio. And we are excited to see the new ones grow”​ and further develop key industry trends. 

Related news

Show more

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us


View more