Dieting is out – find out what is “in” at our Weight Management forum March 16

By Elizabeth Crawford contact

- Last updated on GMT

Source: iStock
Source: iStock

Related tags: Nutrition

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last few stubborn holiday pounds with special diet foods – but increasingly these types of campaigns are falling on deaf ears. 

Consumers don’t want to hear about calorie-counting, diets or strategies for wiggling back into the same size clothes they wore in high school. They also increasingly don’t want food made with artificial ingredients that promise the same taste with less fat, sugar or sodium.

Rather, they want foods and beverages that are “clean”​ and naturally “healthy” ​and “functional​.”

But what exactly do these terms mean, and how can manufacturers effectively communicate and tie these concepts to weight management?

Find out at FoodNavigator-USA’s upcoming free online Weight Management forum March 16​. 

During the 60-minute online webinar, attendees will hear directly from the makers of two iconic brands – SnackWell’s and Lean Cuisine – about how to successfully navigate the quickly changing weight-loss and weight-management landscape.

The session also will answer:

  1. What are consumers’ current views on “dieting,”​ weight management and healthy eating, and how do they compare to those in the past and future?
  2. What is the market potential for weight management products?
  3. How are brands evolving to meet consumers’ changing brands?
  4. What else can food and beverage manufacturers do to help consumers manage their weight?

Experts on the panel to answer these questions – and those from attendees – include:

Maryellen Molyneaux, ​managing partner and NMI,

Margo Wootan, ​director of nutrition policy at the Center for Science in the Public Interest,

Tracy Russell, ​director of marketing for Back to Nature Foods Company, the maker of SnackWell’s, and

Rhonda Richardson, ​nutrition health and wellness manager at Nestle, maker of Lean Cuisine.

Register quickly and easily for this free online event HERE​.​ 

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