Bhakti CEO: 'I think consumers get fair trade and organic, but I wish they knew more about what it means to be a B-corp'

By Elaine Watson

24-Aug-2016 Last updated on 18-Mar-2017 at 18:21 GMT

Boulder-based spicy chai tea brand Bhakti has recruited CPG industry veteran Sarah Bird as its new CEO as it seeks to build its footprint in the conventional channel and take the mission-driven brand in new directions.

The rise and rise of REBBL (Roots + Extracts + Berries + Bark + Leaves): ‘I saw magic in this company’ says new CEO

23-Nov-2015

By Elaine Watson

Not so long ago, an organic beverage brand boasting ‘adaptogenic super-herbs’ would have had a fairly niche audience. Today, it’s a very different story, says Sheryl O’Loughlin, former CEO of Clif Bar and co-founder of Plum Organics, who has just moved...

Temple Turmeric CEO: Turmeric is super-hot right now; we doubled revenues last year and expect to do the same this year

26-Jun-2015

By Elaine Watson

While turmeric is still a novel ingredient to many Americans, it’s only a matter of time before it moves from the niche to the mainstream of US food culture, predicts Temple Turmeric founder Daniel Sullivan, who has set his sights on conquering the...

ChaiElixir CEO: We’re a sparkling chai tea beverage; there is really nothing like this on the market

24-Nov-2014

By Elaine Watson

If you don’t like taking risks, don’t go into the beverage industry, says the founder of ChaiElixir, an Oklahoma City based start-up selling sparkling tea. “A significant portion of new products do not make it past year one or two, but that’s the nature...