Rebranding as Soul Sprout gives former Two Moms in the Raw broader appeal, scientific grounding

05-Oct-2016 Last updated on 18-Mar-2017 at 18:31 GMT

Veteran snack-maker Two Moms in the Raw expands its portfolio of organic plant-based products after rebranding as Soul Sprout to appeal to more consumers and better communicate the added-value of its food as well as more firmly ground the company’s image in nutritional science.

Oldways Whole Grains Council begins crafting standards for sprouted grains

14-Aug-2015

By Elizabeth Crawford

Oldways Whole Grains Council is spearheading an effort to set standards for increasingly popular sprouted grains, which are popping up exponentially in more products as manufacturers try to catch consumers’ attention with better-for-you claims.

Sprouted grains: The next big opportunity for the grain chain?

01-Jul-2015

By Elaine Watson

Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...

Sales of sprouted grains to reach $250 million in five years, expert predicts

03-Feb-2015

By Elizabeth Crawford

The niche market for sprouted grains and seeds is primed to shoot up in the next five years with sales in the U.S. increasing eight times the current level as more products featuring the trendy ingredients launch, predicts food and nutrition expert...