Enjoy Life revamps packaging to emphasize allergy-friendly branding, mainstream appeal

02-Nov-2017 Last updated on 02-Nov-2017 at 13:20 GMT

Bold new packaging, streamlined branding and even cleaner ingredient decks will boost the appeal of Enjoy Life’s snacks and baking mixes to its core allergy-suffering consumer-base as well as more mainstream shoppers, a company spokeswoman predicts.

Barilla’s new Ready Pasta pouches help consumers overcome hurdles to get dinner on the table fast

30-Oct-2017

By Elizabeth Crawford

Pasta is often passed over by consumers who perceive it as having ‘too many carbs,’ or not being nutritionally dense or simply taking too long to prepare – but Barilla is making it a snap to make as part of a healthy meal with its new Ready Pasta pouches.

Soup-To-Nuts Podcast: Where to next for the $6.5B ‘free-from’ category?

13-Oct-2017

By Elizabeth Crawford

New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential...

Dewey’s Bakery launches clean label cookies and crackers that have a long shelf-life and history

12-Jul-2017

By Elizabeth Crawford

When Salem, North Carolina-based bakery Dewey’s decided two years ago to create a line of clean ingredient crackers and cookies – including a soft-baked variety that also had a long shelf life of at least six months, some experts told CEO Scott Livengood...