What digital revolution? Consumers still use printed circulars more than online options

08-Jan-2018 Last updated on 08-Jan-2018 at 14:13 GMT

Despite US adults spending more than three hours a day online, print is not dead – at least when it comes to advertising fast-moving consumer goods like groceries, according to a recent Nielsen research.

3 marketing strategies to protect & promote brands as the Internet evolves as ultimate middleman

12-Dec-2017

By Elizabeth Crawford

Many of the tried-and-true tactics, contracts, marketing strategies and business decisions that fueled growth for most successful businesses to date, will not take companies to the next level or guarantee their survival in the next ten years, suggests...

The new marketing playbook acknowledges consumers are in control of brands’ fate

20-Nov-2017

By Elizabeth Crawford

The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over, and brands that want to make it in the modern world must listen first, according to a top marketing professional with...

Supermarket loyalty cards are not delivering, says promotions expert

16-Dec-2014

By Elaine Watson

Whether supermarket loyalty cards actually drive loyalty, or provide retailers with killer consumer insights that give them a genuine competitive edge, has long been a source of debate. But the evidence is clear, according to one expert in promotions:...