PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’

By Rachel Arthur contact

- Last updated on GMT

PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’

Related tags: Pepsico

PepsiCo is launching calorie-free sparkling water ‘bubly’ in the US this month, further expanding its water portfolio following the introduction of premium brand LIFEWTR last year.

bubly – which PepsiCo says brings ‘an undeniable pop of personality to the sparkling water category’ – is free from artificial flavors, sweeteners and calories.

Eight flavors are being launched across the US this month: called grapefruitbubly, limebubly, strawberrybubly, orangebubly, lemonbubly, applebubly, mangobubly and cherrybubly.

The drinks are available in 12oz cans and 20oz bottles.

‘Innovation from within’

PepsiCo says the launch of bubly emphasises its commitment to its water portfolio, along with supporting its goal for two-thirds of its global beverage portfolio volume to contain 100 calories or fewer from added sugar per 12oz serving by 2025.

It launched premium bottled water brand LIFEWTR in February last year and also owns Aquafina (which produces a flavored sparkling variant).

Todd Kaplan, vice president, water portfolio for PepsiCo North America Beverages said: “When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs.

“We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.”

PepsiCo's beverage portfolio includes global brands such as Gatorade, Pepsi-Cola and Tropicana.

Related news

Related products

show more

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Enhancing Bakery’s Appeal

Enhancing Bakery’s Appeal

Bunge Oils | 23-Sep-2019 | Technical / White Paper

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Color plus clean labels from a proven ingredient

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 06-Sep-2019 | Product Presentation

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads, and other grain-based foods. Ranging in color from light to...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars