PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’

By Rachel Arthur contact

- Last updated on GMT

PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’
PepsiCo is launching calorie-free sparkling water ‘bubly’ in the US this month, further expanding its water portfolio following the introduction of premium brand LIFEWTR last year.

bubly – which PepsiCo says brings ‘an undeniable pop of personality to the sparkling water category’ – is free from artificial flavors, sweeteners and calories.

Eight flavors are being launched across the US this month: called grapefruitbubly, limebubly, strawberrybubly, orangebubly, lemonbubly, applebubly, mangobubly and cherrybubly.

The drinks are available in 12oz cans and 20oz bottles.

‘Innovation from within’

PepsiCo says the launch of bubly emphasises its commitment to its water portfolio, along with supporting its goal for two-thirds of its global beverage portfolio volume to contain 100 calories or fewer from added sugar per 12oz serving by 2025.

It launched premium bottled water brand LIFEWTR in February last year and also owns Aquafina (which produces a flavored sparkling variant).

Todd Kaplan, vice president, water portfolio for PepsiCo North America Beverages said: “When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs.

“We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.”

PepsiCo's beverage portfolio includes global brands such as Gatorade, Pepsi-Cola and Tropicana.

Related news

Related products

show more

Product Recovery (Pigging) for Food Manufacturers

Product Recovery (Pigging) for Food Manufacturers

HPS Product Recovery Solutions | 31-Jan-2018 | Technical / White Paper

Sanitary product recovery ("pigging") is in wide use by food manufacturers that pump liquids or wet products.
It gives a high ROI and...

Kikkoman

Asian Flavors Adapt to Fit New Applications

Kikkoman Sales USA, Inc. | 16-Jan-2018 | Technical / White Paper

For close to four centuries, Kikkoman has built its heritage on mastering the techniques—and applying the leading-edge technologies—that maximize flavor....

Bringing Clarity to Soy Sauce and Seafood

Bringing Clarity to Soy Sauce and Seafood

Kikkoman Sales USA, Inc. | 29-Nov-2017 | Product Brochure

Transparency in food labels, menu descriptions and ingredients themselves: Consumers demand it and now Kikkoman has a clear new way to deliver product...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars