‘Quiet categories can be good, if you bring the right innovation,’ Kodiak Cakes CEO says

27-Jun-2018 Last updated on 28-Jun-2018 at 21:13 GMT

While entering a high growth category might be tempting, companies might actually have better luck – and longer-term success – if they launch “explosive innovation” into a “hibernating” category, according to a top executive at Kodiak Cakes.

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

26-May-2017

By Elizabeth Crawford

Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according...

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

03-Mar-2017

By Elizabeth Crawford

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets...

Birch Benders: 'The pancake mix category has been stuck in the dark ages'

15-Aug-2016

By Elaine Watson

If you want to take a journey back in time on your next trip to the grocery store, go buy some pancake mix, says the co-founder of Birch Benders, a Boulder-based start-up seeking to shake up a sleepy category with fresh ideas, recipes and packaging to...