Refrigerated bar brand bRAW rebrands as OHi to expand appeal, better communicate values

By Elizabeth Crawford

17-Sep-2018 Last updated on 18-Sep-2018 at 22:49 GMT

As Dawn Anderson prepared to expand distribution of her refrigerated plant-based superfood bars beyond Hawaii where they first launched to mainland US, she knew her brand needed to be more welcoming and inclusive – which is why she made the difficult decision to evolve from bRAW to OHi.

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